Partnership:

Rubik's and Red Bull

Description:

Rubik's partnered with Red Bull to celebrate the 40th anniversary of the Rubik's Cube.

The partnership consisted of Red Bull presenting the "Rubik's Cube World Cup" competition. This co-branded competition was streamed on Red Bull's official Twitch channel on November 7, 2020 and featured competitors attempting to solve the Rubik's cube in the quickest time.

Partnership Opportunity:
Rubik's/Gaming & Esports
Partner/Category:
Red Bull /Beverages
Timing:
November 4th Quarter 2020
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-12-14
Companies Involved
Tuck

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