Description:
The RUGRATS GO WILD/Burger King promotion gave kids 20 million scratch-and-sniff cards with their Burger King kids meals that contained movie-themed toys to bring to theaters. The card scents match numbered scenes in the movie that kids can smell as they watch. The cards were also available at Blockbuster stores. The promotion ran June 2-29, 2003.
Partnership Opportunity:
RUGRATS GO WILD/Theatrical
Company:
Partner/Category:
Burger King /Dining
Timing:
June 2nd Quarter 2003
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2003-05-06
Companies Involved
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)
Chat
