Hilton Hotels, Embassy Suites co-sponsored the “RUGRATS GO WILD” Island Getaway Sweepstakes along with MTV Networks and Quaker Oats. The sweepstakes awarded five grand-prizes to kids (only kids 5-15 were eligible) and their families a trip to the Embassy Suites’ Hotel Dorado del Mar Beach & Golf Resort, Puerto Rico. 500 first-prize winners received a “RUGRATS GO WILD” gift pack valued at $15.00. Quaker Oats also released the limited edition RUGARATS GO WILD Capn’ Crunch Berries cereal. Supported on-pack, through TV ads and online. The promotion ran from May 2 - October 24, 2003.