Partnership:

RuPaul's Drag Race and JetBlue

Description:

VH1 partnered with JetBlue for a Pride Month promotion featuring the television hit, RUPAUL'S DRAG RACE.

The partnership consisted of a series of special events and branded activation. Throughout Pride Month, Jetblue collaborated with VH1 to showcase the airline's newly named "Shantay Blue Stay" aircraft. The airraft was branded and inspired by RuPaul's iconic catchphrase. It was named as part of an aircraft naming contest.

The Airbus A320 airpane proudly displayed the RUPAUL'S DRAG RACE name as well as the signature bold blue and orange colors of JetBlue. The promotion included RuPaul quotes, photos, displays and Instagram opportunities. There was also a hair and makeup station, as well as a postcard station encouraging travelers to write pride messages.

The partnership was promoted across social media and with an in-flight video featuring some of the stars of RUPAUL'S DRAG RACE.

Partnership Opportunity:
RuPaul's Drag Race/Television
Partner/Category:
JetBlue /Travel
Timing:
June 2nd Quarter 2019
Target:
Male
Female
Adults
Promotional Elements:
Licensed Product
Branded Content
Event / Activation / Experiential
Other
Media Elements:
Mobile
Online
Social Media
TV Spot
Other
Created On:
2020-11-30
Last Modified on:
2019-06-17
Companies Involved
Tuck

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