Description:
Russell Stover teamed with Jif for a collaboration that brought together Russell Stover milk chocolate with Jif peanut butter.
The partnership consisted of Russel Stover teaming with Jif for the Dip-It Rabbit just in time for Easter. The Dip-It Rabbit was a chocolate rabbit made from Russell Stover milk chocolate that was packaged with a cup of Jif To Go peanut putter. The combination allowed for Russell Stover chocolate to be dipped in Jif peanut butter. The packaging was co-branded and was available online or in-store.
Partnership Opportunity:
Russell Stover/CPG
Partner/Category:
Jif /CPG
Timing:
March 1st Quarter 2020
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
Product Bundle
In-Store / Retail
On Pack
Product Bundle
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-03-19
Companies Involved
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