Partnership:

Ryan's Family Review and Wonderful Halos

Description:
Pocket.Watch and Wonderful Halos partnered with family friendly You-Tube channel, RYAN'S FAMILY REVIEW to celebrate Halos, Mother Nature's "perfect snack". The multi creator campaign (with another segment featured on on the EvanTube RAW YouTube channel) included a video featuring Wonderful Halos in a “Good Choice Challenge” edition of “Would You Rather” with 7-year-old Ryan and his parents The segment represented the Halos motto of having fun and making good choices.


In the two weeks following the videos' release, the campaign garnered over 2.2 million views with a watch time of over 135,000 hours (in conjunction with a similar campaign on the EvanTube RAW YouTube page) making it Wonderful Halos largest digital and influencer campaign to date.

Partnership Opportunity:
Ryan's Family Review/
Company:
pocket.watch
Partner/Category:
Wonderful Halos /CPG
Timing:
April 2nd Quarter 2018
Target:
Male
Female
Kids (6-11)
Family
Promotional Elements:
Branded Content
Product Demonstrations / Sampling
Media Elements:
Online
Social Media

Website and Social Media

Created On:
2020-11-30
Last Modified on:
2018-05-15
Companies Involved
pocket.watch
pocket.watch
Tuck

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