Partnership:

Ryan’s World and Carl's Jr. and Hardee's Restaurants

Description:

Pocket.watch and CDM partnered to feature "Ryan's World" at Carl's Jr. and Hardee's Restaurants for a promotion featuring RYAN TOYSREVIEW. The partnership combined the well known YouTube star with Carl’s Jr. and Hardee’s for an exciting Star Pals promotion.

The promotion consisted of the return of the Star Pals program at Carl's Jr. and Hardee's Restaurants featuring RYAN TOYSREVIEW. The Star Pals meals featured an exclusive line of toys designed by the titular Ryan of RYAN TOYSREVIEW. 

Premiums consisted of a Mystery Egg Puzzle, Rockin’ Ryan, Combo Panda Roller and Gil Water Squirter. Premiums were available while supplies lasted. 

The joint program was launched at Carl's Jr. and Hardee's Restaurants beginning June 19, 2019. The promotion ran through August 20, 2019.

Partnership Opportunity:
Ryan’s World/Toys
Company:
pocket.watch
Partner/Category:
Carl's Jr. and Hardee's Restaurants /Dining
Timing:
June 2nd Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Promotional Elements:
Licensed Product
Branded Content
Collectible
In-Store / Retail
On Pack
Product Bundle
Other
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-07-01
Companies Involved
pocket.watch
pocket.watch
The CDM Company
The CDM Company
Tuck

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