To celebrate its commitment to using only real ingredients in its food, Chipotle Mexican Grill and RZA collaborated to create SAVOR.WAVS, an immersive digital experience that reinterpreted each ingredient in the QSR’s food as music and responsive visuals. RZA composed sounds using various instruments inspired by each of the 51 ingredients Chipotle uses to make its food. When combined, based on orders that customers composed, they created a unique visual song to represent any possible menu combination from Chipotle. As customers built their order they also experienced a 360-degree visual experience that reacted in real-time to the movement of a mobile device. Customers who participated in SAVOR.WAVS could also earn a buy-one-get-one entrée to enjoy the real-life version of their favorite order.

Additionally, chipotle engaged several other artists – including Wu-Tang Clan, The Head and the Heart, Awolnation, GRiZ and PANG! – to compose their favorite Chipotle orders and remix them using their own individual styles. Songs from these artists were available on Spotify and SoundCloud.