Description:
Known for iconic collaborations, Sally Hansen is thrilled to partner with the REESE’S brand on a ghastly limited-edition collection, just in time for Halloween. Introducing the NEW Sally Hansen® x REESE’S collection, featuring 8 NEW Insta-Dri ® polishes, as well as 2 fan-favorite glow in the dark shades, and 2 Salon Effects® Perfect Manicure designs for your easiest manicure yet!The Sally Hansen® x REESE’S collection includes 8 shimmery and crème Insta-Dri® polishes reminiscent of your favorite chocolate and peanut butter treats and their various Halloween wrapper colors. The #1 quick-dry polish in the United States, Sally Hansen®’s revolutionary Insta-Dri® technology features a formula that dries in just 60 seconds.
Unwrap one of the press on nail designs from the Salon Effects® Perfect Manicure collection in two shapes and designs, including “When Chocolate Met PB.,” a set of square brown and orange color block nails paying homage to the classic REESE’S Peanut Butter Cups. Get flawless, salon-quality nails without long-term commitment, or a trip to the salon. Easy to apply, easy to remove with non-damaging adhesive, you can achieve flawless nail length, shape, color, and designs at any time.
Get ’em BOO-fore they’re gone! The Sally Hansen® x REESE’S collection features a range of 8 indulgent nail polish colors, 2 classic glow in the dark shades, and 2 ready-to-wear nail designs inspired by Halloween candy and icons:
Insta-Dri® shades
- Delicious! (crème lime green)
- Feeling Hungry. (shimmery purple)
- Go Ahead. Drool. (crème white)
- REESE’S Candy (shimmery orange)
- REESE’S Rep (crème yellow)
- The Best Combo (shimmery brown)
- Peanut Butter Time (crème beige)
- REESE’S PB&C (shimmery black)
Salon Effects® Perfect Manicure designs
- Covered in Candy (oval shaped)
- When Chocolate Met PB. (square shaped)
Partnership Category:
Health & Beauty
Company:
Sally Hansen
Partner/Category:
The Hershey Company /CPG
Timing:
October 4th Quarter 2024
Target:
Male
Female
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Female
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Licensed Product
On Pack
Media Elements:
Online
Social Media
Social Media
Created On:
2024-10-10
Last Modified on:
2024-10-10
Companies Involved
The Hershey Company
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