Sega and Video Hits teamed up to promote the release of SAMBA DE AMIGO with the SAMBA DE AMIGO competition. To enter, participants joined Video Hits website and filled out an online entry form. Five randomly picked grand prize winners received a Wii console, SAMBA DE AMIGO and maraca accessories for the Wii remotes. Ten runners up received a copy of SAMBA DE AMIGO and a set of maraca accessories for the Wii remotes. The contest continued through Summer 2008.