Partnership:

Samsung and Van Gogh Museum

Description:
Samsung Electronics America Inc. partnered with the world-renowned Van Gogh Museum to bring the art of Vincent Van Gogh to its award-winning lifestyle TV, The Frame. The promotion allowed The Samsung Art Store- the world’s largest art platform for TV – to have 25 masterpieces from the Amsterdam-based museum available for purchase or via subscription for owners of The Frame. The selected pieces featured landscapes, self-portraits, and still life imagery from some of Van Gogh’s most famous works. With this selection, owners of The Frame were able to find a Van Gogh painting that suited their personal tastes and their home décor with the option to select a new painting if they ever wanted to transform the aesthetic of their living space.

In addition, Samsung Electronics America and the Van Gogh Museum coordinated a Van Gogh Museum pop-up tour across various U.S. malls that feature unparalleled, curator-approved replicas of nine carefully selected paintings by the artist. The pop-up tour began with a showcase at the King of Prussia Mall in Philadelphia, PA and was on display there through October 31, 2018. It then went on display at the Short Hills Mall in Short Hills, NJ, between December 1, 2018 and January 31, 2019. All proceeds from the tour supported the preservation of the collection in the Van Gogh Museum as well as supported the development of new educational programs and future initiatives of the Van Gogh Museum.

The Art Store will include the following Van Gogh works of art:


The Yellow House (The Street) (1888)

The Bedroom (1888)

Fishing Boats On The Beach at Les Saintes-Maries-de-la-Mer (1888)

Seascape near Les Saintes-Maries (1888)

The White Orchard (1888)

Field With Irises near Arles (1888)

Stairs in the Garden of the Asylum (1889)

Wheatfield with Crows (1890)

Wheatfield with a Reaper (1889)

Orchard in Blossom (1889)

The Sower (1888)

Sunflowers (1889)

The Harvest (1853-1890)

Tree Roots (1890)

By the Seine (1887)

The Bridge at Courbevoie (1887)

View of Auvers (1890)

Entrance to a Quarry (1889)

Self-Portrait (1887)

Field with Poppies (1888)

Wild Roses (1889)

Grapes (1887)

Landscape at Twilight (1890)

Wheatfield under Thunderclouds (1890)

Farmhouse (1890)

Partnership Opportunity:
Samsung/Tech
Partner/Category:
Van Gogh Museum /Attractions
Timing:
September 3rd Quarter 2018
Target:
Male
Female
Adults
Promotional Elements:
Licensed Product
Event / Activation / Experiential
Media Elements:
Online
Signage
Created On:
2020-11-30
Last Modified on:
2018-10-08
Companies Involved
Tuck

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