Partnership:

San Andreas and Maaco

Description:

Warner Bros. Pictures partnered with Maaco for the theatrical release of SAN ANDREAS.  Maaco featured a UH-OH SAN ANDREAS sweepstakes on their Facebook page that gave contestants the chance to win a hometown movie screening of the film for the winner and up to 50 people.  As part of the UH-OH Campaign Maaco promoted the sweepstakes through a social media campaign where users could write about an "UH-OH moment" or
"UH-OH photo" related to a car experience gone wrong.  The sweepstakes lasted from 4/17/2015 to 5/25/15 in anticipation of the release of SAN ANDREAS on May 29th, 2015.

Partnership Opportunity:
San Andreas/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Maaco /Automotive
Timing:
April 2015
Target:
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-05-28
Companies Involved
Tuck

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