Partnership:

San Pellegrino and Hello Fresh

Description:

Brandshare facilitated a partnership between meal delivery service HelloFresh and San Pellegrino.

The partnership consisted of Brandshare embedding an 11 oz can of San Pellegrino "Cherry & Pomegranate" flavored sparkling water into the FedEx'd Meal Kits from HelloFresh at no additional cost as a surprise & delight to these families.

Each can had a neck hangar on the top of the can, that promoted a QR code where the HelloFresh subscriber could order a case of this flavor via a Scan-to-Cart technology (one click ordering) from one of their favorite retailers. It was a smashing success for San Pellegrino.

Brandshare's E-commerce Media Network consists of over 700 E-comm Retailers, that collectively ship out over 82 million FedEx'd E-commerce Order Packages every month. Brands contact Brandshare to see which Lifestyle Networks (of 42) would best suit their Product. Brandshare makes the arrangements with the Brands as well as the E-commerce Retailers.

Partnership Opportunity:
San Pellegrino /Beverages
Partner/Category:
Hello Fresh /Dining
Timing:
4th Quarter 2020
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
Product Bundle
Media Elements:
Product Placement
Product Giveaways
Created On:
2021-08-03
Last Modified on:
2021-08-09
Companies Involved
Tuck

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