Partnership:

Sargento and Mondelez International

Description:

Sargento partnered with Mondelez International on a partnership that created Balanced Breaks Cheese & Crackers Snacks.

The partnership consisted of Sargento and Mondelez working together to combine Sargento natural cheese varieties with RITZ, TRISCUIT and WHEAT THINS snack crackers to create a snack that can be enjoyed at home, work, or on-the-go.

The Balanced Breaks Cheese & Crackers came in four combinations: Pepper Jack and Colby Jack Natural Cheeses and RITZ® Mini Crackers, Gouda and Sharp Cheddar Natural Cheeses and TRISCUIT® Mini Original Crackers, Monterey Jack and Mild Cheddar Natural Cheeses and WHEAT THINS® Mini Original Snacks and Low Moisture Mozzarella and Fontina Natural Cheeses and WHEAT THINS® Mini Sundried Tomato & Basil Flavored Snacks

Partnership Opportunity:
Sargento/CPG
Partner/Category:
Mondelez International /CPG
Timing:
March 1st Quarter 2021
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Social Media
Created On:
2021-03-02
Last Modified on:
2021-03-17
Companies Involved
Tuck

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