Partnership:

SC Johnson and Milwaukee Brewers

Description:

SC Johnson teamed with the Milwaukee Brewers for a partnership organized to address the issue of plastic waste. SC Johnson collaborated with  the Milwaukee Brewers to repurpose the plastic cups in the Brewers' stadium, Miller Park, into new Scrubbing Bubbles bottles.


Beginning in the 2020 season, Brewers fans at Miller Park were able to place plastic cups branded with the SC Johnson logo into specially designed receptacles that were separate from other waste. The content of these special receptacles was then collected by SC Johnson and the plastic was recycled into Scrubbing Bubbles bottles.

Partnership Opportunity:
SC Johnson/Household
Partner/Category:
Milwaukee Brewers /Sports
Timing:
January 1st Quarter 2020
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Other
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-01-24
Companies Involved
Tuck

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