Description:
Cartoon Network partnered with Cartoon Network for the “2004 Back to School” sweepstakes promoting SCOOBY-DOO. From June 4, 2004 to September 5, 2004, customers who purchased specially-marked Kellogg’s and Keebler products could enter the sweepstakes by registering and entering the EETandERN code online at www.eetandern.com. Participating products included Kellogg’s cereal and snacks products, Keebler Club Crackers, Keebler Chips Deluxe and Soft Batch cookie products. This promotion was supported online by Yahooligans! and text messaging through AT&T Wireless phones.
Partnership Opportunity:
SCOOBY-DOO/Television
Company:
Warner Bros. Consumer Products
Partner/Category:
Kellogg's /CPG
Timing:
June 2nd Quarter 2004
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-01-19
Companies Involved
Warner Bros. Consumer Products
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