Description:
Cartoon Network teamed up with Kellogg’s to promote SCOOBY-DOO. Kellogg’s Smorz cereal offered a free in-pack DVD-ROM featuring SCOOBY-DOO and The Toon Tour of Mysteries. Each DVD-ROM contained an interactive mystery, exclusive animation and Cartoon Network bloopers and episodes. Customers could also collect all five DVDs from specially marked Kellogg’s cereals products.
Partnership Opportunity:
SCOOBY-DOO/Television
Company:
Warner Bros. Consumer Products
Partner/Category:
Kellogg's /CPG
Timing:
June 2nd Quarter 2004
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-01-19
Companies Involved
Warner Bros. Consumer Products
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