Partnership:

Scooby-Doo and Skechers

Description:

Warner Bros. Consumer Products partnered with Skechers to launch a custom line of BOBS from Skechers footwear that featured the world-famous Scooby-Doo along with other classic characters such as Droopy Dog, Top Cat and Huckleberry Hound.

The Scooby-Doo shoes launched first, in advance of his 50th birthday later in 2019, with the other classic characters being introduced to the collection soon after.

The BOBS x Warner Bros. collection from Skechers was available in Skechers retail stores, Skechers.com and select department and specialty stores across the United States and worldwide.

Partnership Opportunity:
Scooby-Doo/Television
Company:
Warner Bros. Consumer Products
Partner/Category:
Skechers /Sporting Goods
Timing:
April 2nd Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Promotional Elements:
Licensed Product
Branded Content
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-05-09
Companies Involved
Warner Bros. Consumer Products
Warner Bros. Consumer Products
Tuck

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