Partnership:

See's Candies and Kylie Cosmetics

Description:
See's Candies and Kylie Cosmetics are teaming up to celebrate the launch of Kylie Skin's new Toasted Marshmallow Lip Butter, a new shade of the best-selling, award-winning original Lip Butter with a limited-edition box of Toasted Marshmallow Scotchmallow®. To kick-off the exciting collaboration, See's will host a launch party at their shop in The Commons at Calabasas on Saturday, February 8th, 2025. Fans of both brands will have the opportunity to be among the first to get their hands on the new limited-edition chocolates. The first 300 customers will receive a complimentary Kylie Skin Toasted Marshmallow Lip Butter in addition to candy samples, and fun giveaways.

Starting on February 8, customers can purchase the limited-edition Kylie Skin x See's Candies Toasted Marshmallow Scotchmallows (5.6oz) for $20 in select See's shops in California, Arizona, and Pacific Northwest and online at sees.com, while supplies last. The Toasted Marshmallow Scotchmallows come in a pink, lip-shaped box of 8 pieces and feature smooth milk chocolate, rich buttery caramel and the cozy taste of toasted honey marshmallow.  The box does not include Kylie Skin's Toasted Marshmallow Lip Butter but those who purchase it will find a sweet promotional coupon for the lip butter sold separately by Kylie Cosmetics.

"This collaboration takes an iconic customer favorite, the Scotchmallow, and gives it a fun new twist!" shared Leslie Horenstein, CMO & Senior Vice President of See's Candies. "Bringing beauty and candy together is the perfect combination!"

To further celebrate the launch, See's Candies will offer a Sweet-stakes giveaway from February 8th to February 26th. Five winners will each receive an exclusive Kylie Skin x See's Candies collaboration box, filled with the new, limited-edition Toasted Marshmallow Scotchmallows signed by Kylie Jenner as well as a $200 gift card to Kylie Cosmetics.

For more information and updates, follow See's Candies and Kylie Skin on social media.
Partnership Category:
CPG
Company:
See's Candies
Partner/Category:
Kylie Cosmetics /Health & Beauty
Timing:
February 1st Quarter 2025
Target:
Male
Female
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Promotional Elements:
Discount / Special Offer / Promo Code
Event / Activation / Experiential
Licensed Product
On Pack
Media Elements:
Online
Other
Created On:
2025-02-08
Last Modified on:
2025-02-11
Companies Involved
Tuck

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