Partnership:

Sega and Kura Sushi

Description:

Japanese restaurant Kura Revolving Sushi Bar collaborated with SEGA where fans ould win some cool Sonic-themed prizes.

Dine-in customers could participate in the Sonic mania by simply purchasing a load of sushi. For every five plates ordered, a special animation played featuring the blue blur doing his thing. If a customer ordered fifteen plates, they won a randomised prize including lanyards, badge holders and decorative tape.

This collaboration lasted until September 2020.

Partnership Opportunity:
Sega/Gaming & Esports
Partner/Category:
Kura Sushi /Dining
Timing:
July 3rd Quarter 2020
Target:
Male
Female
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Premiums / Giveaways
In-Store / Retail
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-11-17
Companies Involved
Tuck

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