Partnership:

Sesame and The Wiggles

Description:

Sesame Workshop partnered with children's music stalwart The Wiggles on an exciting co-branded partnership.

The partnership consisted of Sesame collaborating with The Wiggles on a content partnership in which they would work together to create co-branded video content. Both The Wiggles and Sesame would post the content to their respective YouTube channels in an exciting digital crossover.

All in all, Sesame and The Wiggles created several music videos featuring both The Wiggles and iconic Sesame Street characters as well as a playlist of 20 songs that could be found on their YouTube channels.

Partnership Opportunity:
Sesame/Television
Company:
Sesame Workshop
Partner/Category:
The Wiggles /Music
Timing:
May 2nd Quarter 2021
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Family
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
Created On:
2021-05-12
Last Modified on:
2021-05-17
Companies Involved
Tuck

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