Partnership:

Sesame Street and InStyle

Description:
Sesame Workshop teamed with InStyle to celebrate the 50th anniversary of Sesame Street.

In honor of the program's 50th Anniversy, InStyle gave makeovers to the show's classic characters including Big Bird and Elmo.

High-profile designers were brought in for the promotion with a TV spot being produced and shared on InStyle's website and social media.

Partnership Opportunity:
Sesame Street/Television
Company:
Sesame Workshop
Partner/Category:
InStyle /Publishing
Timing:
March 1st Quarter 2019
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2019-07-30
Companies Involved
Tuck

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