Partnership:

Sesame Street and Skoog

Description:

Sesame Workshop partnered with Skoog to create a Skoog Cube toy featuring beloved Sesame Street characters.

The partnership consisted of a Sesame branded Skoog Cube toy that allowed children to interact with Sesame Street characters and branding while playing at home. This collaboration between Sesame and Skoog was designed to give kids an active toy that allowed them to play outside of the confines of a screen. The Sesame Skoog cube was easy to use and had interactive features included songs as well as games and stories. 

Sesame placed a premium on engaging children in an active way outside of playing games on a smartphone and this partnership with Skoog and the creation of the Skoog Cube was a move toward that.

Partnership Opportunity:
Sesame Street/Television
Company:
Sesame Workshop
Partner/Category:
Skoog /Toys
Timing:
January 1st Quarter 2021
Target:
Male
Female
Preschool
Kids (6-11)
Family
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Social Media
Created On:
2021-01-11
Last Modified on:
2021-01-28
Companies Involved
Sesame Workshop
Sesame Workshop
Tuck

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