Partnership:

Sesame Street and Under Armour

Description:

Under Armour's Curry Brand teamed with Sesame Workshop to release a Sesame Street footwear collection. The seven-part footwear collection brings the Sesame Street's Muppets to the basketball court. 

The "Street Pack" includes seven sneakers based on the Sesame Street characters with markings on the shoe's tongue tab and a character flag near the heel. "Count It" brings to life Count von Count with a shiny tongue tab reflecting The Count's cape. "Talking Trash" is based on Oscar the Grouch and has a metallic tongue tab that reflects his garbage can. "Taking Cookies" is based on Cookie Monster and has a fuzzy, fur-like feel. 

The first two shoes to drop in the collection with be "Count It" and "Play Big" based off of Count von Count and Big Bird. The other shoes and merchandise will be released in the future. 


Partnership Opportunity:
Sesame Street/Television
Company:
Sesame Workshop
Partner/Category:
Under Armour /Fashion
Timing:
November 4th Quarter 2021
Target:
Male
Female
Family
Adults
Promotional Elements:
Licensed Product
In-Store / Retail
On Pack
Media Elements:
Celebrity Appearance / Endorsement
Micro site
Mobile
Online
Social Media
Created On:
2021-10-18
Last Modified on:
2021-10-21
Companies Involved
Jennifer A
Jennifer A VP, Strategic Partnerships/Themed Entertainment Sesame Workshop
Tuck

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