Description:
Sesame Workshop worked with meditation app Headspace on a SESAME STREET promotion that created meditation videos for kids.
Sesame Workshop collaborated with Headspace to produce "Monster Meditations" which was a series of six animated short videos that taught meditation along with promoting overall mindfulness and social skills. The "Monster Meditations" series was released biweekly on YouTube and YouTube for Kids.
Each episode featured SESAME STREET characters including Cookie Monter and Elmo being guided on meditation by Headspace co-founder Andy Puddicombe.
Partnership Opportunity:
Sesame Street PBS Kids Sponsorship/Television
Partner/Category:
Headspace /App
Timing:
April 2nd Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-04-20
Companies Involved
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