Description:
In Summer 2019, the first-ever Sesame Street Road Trip kicked off in NYC to celebrate our 50th Anniversary. The Road Trip traveled to 10 cities across the country and featured a free live show, activities, and photo opportunities for children and families to enjoy.
Beaches Resorts offered families at The Road Trip a chance to win a free Caribbean vacation. In addition to the sweepstakes, Beaches had a sand play activity, co-branded tattoos, and a fun photo opportunity.
Partnership Opportunity:
Company:
Sesame Workshop
Partner/Category:
Beaches Resorts /Travel
Timing:
2019
Target:
Male
Female
Preschool
Family
Adults 18-24
Adults 25-34
Adults
Female
Preschool
Family
Adults 18-24
Adults 25-34
Adults
Promotional Elements:
Event / Activation / Experiential
Contest / Sweepstakes
Tour
Contest / Sweepstakes
Tour
Media Elements:
Online
Social Media
Social Media
Created On:
2020-11-30
Last Modified on:
2019-08-07
Companies Involved
Sesame Workshop
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