Description:
In Summer 2019, the first-ever Sesame Street Road Trip kicked off in NYC to celebrate our 50th Anniversary. The Road Trip traveled to 10 cities across the country and featured a free live show, activities, and photo opportunities for children and families to enjoy.
Lactaid sponsored the "Cookies and Milk Station" where guests could take a picture with Cookie Monster and try a cold and refreshing glass of Lactaid milk--perfectly paired with Cookie Monster's favorite treat, a chocolate chip cookie! This activation helped to lift Lactaid's brand awareness and teach families that Lactaid is real milk, just without the lactose.
Partnership Opportunity:
Company:
Sesame Workshop
Partner/Category:
Lactaid /CPG
Timing:
2019
Target:
Female
Preschool
Kids (6-11)
Family
Adults 18-24
Adults 25-34
Preschool
Kids (6-11)
Family
Adults 18-24
Adults 25-34
Promotional Elements:
Event / Activation / Experiential
Product Demonstrations / Sampling
Product Demonstrations / Sampling
Media Elements:
Social Media
Created On:
2020-11-30
Last Modified on:
2020-04-08
Companies Involved
Sesame Workshop
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