Description:
In Summer 2019, the first-ever Sesame Street Road Trip kicked off in NYC to celebrate our 50th Anniversary. The Road Trip traveled to 10 cities across the country and featured a free live show, activities, and photo opportunities for children and families to enjoy.
Pampers sponsored the "Diaper Changing Station" that created a safe and inviting space for families to change their child's diaper at the Road Trip. Complimentary Pampers diapers and wipes were available on-site for anyone who needed. The goal of this activation was to increase Pampers brand awareness and purchase intent across Road Trip cities.
Partnership Opportunity:
Company:
Sesame Workshop
Partner/Category:
Pampers /CPG
Timing:
2019
Target:
Preschool
Family
Adults 18-24
Adults 25-34
Adults
Family
Adults 18-24
Adults 25-34
Adults
Promotional Elements:
Event / Activation / Experiential
Product Demonstrations / Sampling
Product Demonstrations / Sampling
Media Elements:
Email
Social Media
Social Media
Created On:
2020-11-30
Last Modified on:
2019-07-30
Companies Involved
Sesame Workshop
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