In Summer 2019, the first-ever Sesame Street Road Trip kicked off in NYC to celebrate our 50th Anniversary. The Road Trip traveled to 10 cities across the country and featured a free live show, activities, and photo opportunities for children and families to enjoy.

Waze sponsored the "Waze Maze" activation that encouraged learning through play by overcoming obstacles in order to reach the finish line. These obstacles related to every day driving elements such as bridges, tunnels, dead ends, and stop signs. 

In addition to the tour sponsorship, Waze and Sesame Street kept the celebration going all summer long with a co-branded Spotify playlist featuring Sesame Street songs that are perfect for a summer Road Trip!