Description:
New Line Cineman and casual apparel retailer Steve & Barr?s teamed up for the theatrical release of SEX AND THE CITY: THE MOVIE by launching a collection of fil?s official apparel. The launch included t-shirts and tank tops with phrases like "I''m with Mr. Big" and "I (Heart) Sex and the City". All t-shirts and tanks were available for US$8.98 or less, according to Steve & Barry''s, which also launched the Bitten Collection - created by film actress Sarah Jessica Parker.
Partnership Opportunity:
SEX AND THE CITY: THE MOVIE/Theatrical
Company:
New Line Cinema
Partner/Category:
Steve & Barry's /Retail
Timing:
May 2nd Quarter 2008
Target:
Female
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-15
Companies Involved
New Line Cinema
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