Partnership:

SEX AND THE CITY: THE MOVIE and The Coca-Cola Company

Description:

New Line Cinema and The Coca-Cola Company teamed up to promote the theatrical release of SEX AND THE CITY with a contest. To enter, participants purchased a specially marked bottle of Diet Coca and texted the bottles bar code number, participants first and last name and postal code to the designated phone number. Four grand prize winners each received a diamond necklace and twenty eight first place winners received a diamond bracelet. The promotion ended June 29, 2008.

Partnership Opportunity:
SEX AND THE CITY: THE MOVIE/Theatrical
Company:
New Line Cinema
Partner/Category:
The Coca-Cola Company /CPG
Timing:
June 2nd Quarter 2008
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-15
Companies Involved
New Line Cinema
Tuck

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