Description:
The Coca-Cola Company and Dreamworks partnered for the promotion of the theatrical release of SHARK TALE. Over 100-million Coca-Cola products featured special SHARK TALE packaging to showcase the movie. The partnership was promoted through a soundtrack tie-in and a national television campaign.
Partnership Opportunity:
SHARK TALE/Theatrical
Company:
Partner/Category:
The Coca-Cola Company /CPG
Timing:
August 3rd Quarter 2004
Target:
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2004-05-10
Companies Involved
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