Description:
The Coca-Cola Company and DreamWorks partnered to promote the theatrical release of SHARK TALE. On specially marked pouches of Hi-C, consumers could find a code which enabled them to access free SHARK TALE downloads online at www.howdoyouhangout.com. Free downloads included screen savers, wallpaper, cheat codes, as well as video game screen shots and a trailer for the SHARK TALE video game from Activision. The downloads were available through November 30, 2004.
Partnership Opportunity:
SHARK TALE/Theatrical
Company:
Partner/Category:
The Coca-Cola Company /CPG
Timing:
October 4th Quarter 2004
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2004-03-25
Companies Involved
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