Description:
Discovery partnered with Georgetown Cupcake on a promotion celebrating SHARK WEEK.
The partnership consisted of Georgetown Cupcake creating the SHARK WEEK Dozen, a collection of 12 SHARK WEEK themed cupcakes.
The 2020 SHARK WEEK dozen consisted of 4 "Shark Fin Vanilla" cupcakes, 2 "Shark Head Vanilla" cupcakes, 2 Red Velvet cupcakes with fondant shark designs, and 4 Chocolate & Vanilla Buttercream cupcakes with SHARK WEEK fondant.
The SHARK WEEK Dozen was available from Georgetown Cupcake with nationwide shipping through August 16, 2020.
Partnership Opportunity:
Shark Week/Television
Company:
Discovery, Inc.
Partner/Category:
Georgetown Cupcakes /Dining
Timing:
August 3rd Quarter 2020
Target:
Male
Female
Tweens
Teens
Family
Adults
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
In-Store / Retail
In-Store / Retail
Media Elements:
Mobile
Online
Social Media
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-08-25
Companies Involved
Discovery, Inc.
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