Partnership:

Shark Week and Great Clips

Description:

Discovery partnered with Great Clips on a promotion that celebrated the 2020 edition of SHARK WEEK.

Discovery collaborated with salon brand Great Clips to celebrate SHARK WEEK. The partnership consisted of SHARK WEEK promotion in-salon with digital signage as well as a social media promotion encouraging fans to share their "fintastic" haircuts. 

The promotion ran from August 1 through August 16, 2020.

The partnership with SHARK WEEK was integrated into Great Clips locations in both the United States and Canada.

Partnership Opportunity:
Shark Week/Television
Company:
Discovery, Inc.
Partner/Category:
Great Clips /Health & Beauty
Timing:
August 3rd Quarter 2020
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
In-Store / Retail
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-09-16
Companies Involved
Discovery, Inc.
Tuck

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