Description:
Discovery partnered with MeUndies to celebrate and promote Shark Week.
The multi-faceted partnership consisted of MeUndies promoting Shark Week across their social media channels. Shark Week fans were able to follow @meundies on Instagram and Twitter to learn more about sharks with trivia, games, memes and more.
Additionally, MeUndies unveiled a limited-edition print Shark Bite in MeUndies Undies and Loungewear. Customers could use promo code SHARKWEEK to get 25% off that new Shark print for a limited time.
Partnership Opportunity:
Shark Week/Television
Partner/Category:
MeUndies /Fashion
Timing:
July 3rd Quarter 2021
Target:
Male
Female
Tweens
Teens
Family
Adults
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
Online
Social Media
Created On:
2021-07-15
Last Modified on:
2021-07-15
Companies Involved
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