For the 10th consecutive year, Southwest Airlines offered special Shark Week programming on its flights as part of a partnership with Discovery Channel, the network that produced the special.

Beyond the inflight programming, Southwest also organized shark-themed pop-ups at airports in Atlanta, Dallas and New York, according to a Southwest spokesperson. The airline hosted one of these pop-ups at New York's LaGuardia Airport (LGA) as well. Marine biologist and Shark Week presenter Dr. Craig O'Connell shared fun facts about sharks and hosted trivia. During the events, passengers received Shark Week fin hats during boarding. The program's mascot, known as "Chompie," also made a surprise appearance in Dallas.