Warner Bros. Pictures teamed with Big Brothers Big Sisters of America to celebrate the theatrical release of SHAZAM! 

Big Brothers Big Sisters of America drew on the film in a campaign designed to inspire more adults to become mentors by showing how much adults can learn from kids. This partnership drove this point home by emphasizing how much SHAZAM! star Zachary Levi learned from his younger co-star Jack Dylan Grazer while filming the movie.

Big Brothers Big Sisters of America released a video spot in which the stars of SHAZAM! discussed the mutual benefits of mentoring. The titular character in SHAZAM! learns from Grazer's character Freddy in much the same way that Bigs learn from Littles in Big Brothers Big Sisters of America's programs. 

Big Brothers Big Sisters of America encouraged their Bigs to share stories of how they learned from their Littles on social media using #Shazam and #MentorTwist.