Partnership:

Shazam! and Snapchat

Description:

Warner Bros. Pictures teamed with Snapchat to celebrate the theatrical release of SHAZAM!

The partnership entailed Snapchat unveiling the first ever voice-activated augmented reality lens to promote the movie.

Snapchat users could open the lens and say "Ok, Shazam!" to see themselves transformed into the titular superhero.

The SHAZAM! lens could be unlocked by using Snapchat to scan a Snapcode displayed on billboards, posters and other promotional materials for SHAZAM!

Billboards featuring this Snapcode were put on display in prominent locations such as Hollywood Blvd in Los Angeles and Times Square in New York.

The partnership between Snapchat and SHAZAM! spanned more than 20 countries including Mexico, France and the U.K.


Partnership Opportunity:
Shazam!/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Snapchat /App
Timing:
April 2nd Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Discount / Special Offer / Promo Code
Media Elements:
Mobile
Online
Signage
Social Media
Other
Created On:
2020-11-30
Last Modified on:
2019-04-05
Companies Involved
Tuck

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