Partnership:

Shazam! and Stewart-Haas Racing

Description:

To promote the theatrical release of SHAZAM!, Warner Bros. Pictures partnered with Stewart-Haas Racing.

The partnership consisted of SHAZAM! branding being added to one of Stewart-Haas Racing cars, which regularly compete in the Monster Energy NASCAR Cup Series, the NASCAR Xfinity Series, and the NASCAR K&N Pro Series West.

The partnership was promoted with a dedicated section on the homepage of Stewart-Haas Racing's website.

Partnership Opportunity:
Shazam!/Other
Company:
Warner Bros. Pictures
Partner/Category:
Stewart-Haas Racing /Sports
Timing:
April 2nd Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults 35-44
Adults
Promotional Elements:
Branded Content
Window Clings / Banners / Decals
Event / Activation / Experiential
Insert (FSI)
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-04-04
Companies Involved
Jessica G
Jessica G Senior Account Executive Rogers & Cowan
Tuck

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