Partnership:

Shazam! and The Big Bang Theory

Description:
Warner Bros. Pictures partnered with the CBS television hit, "The Big Bang Theory," to promote the release of SHAZAM! in theaters.

The partnership consisted of The Big Bang Theory "Shazinga!" Sweepstakes. The sweepstakes offered the chance to win a trip to the Hollywood Premiere of SHAZAM! The winner recieved VIP benefits such as walking the red carpet and meeting Zachary Levi, the star of the film.

To enter, fans watched episodes of "The Big Bang Theory" during the promotion period. During each airing of the show, a Word of the Day appeared on screen. Fans then went online to The Big Bang Theory's website and entered the word for a chance to win.

The sweepstakes ran from March 4 through March 16, 2019 and was open to U.S. residents who were at least 18 years old at the time of entry.

Partnership Opportunity:
Shazam!/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
The Big Bang Theory /Television
Timing:
April 2nd Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Event / Activation / Experiential
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Mobile
Online
Signage
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2019-03-05
Companies Involved
Tuck

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