Partnership:

SHERLOCK GNOMES and Color Me Mine

Description:
Paramount Pictures and Color Me Mine partnered to celebrate the theatrical release of SHERLOCK GNOMES with a themed painting contest and interactive “Kids Night Out” events at participating studios. To enter the "Give A Gnome A Home" contest, fans were asked to post a photo of their painted gnome in their new homes to Facebook, Instagram or Twitter with the hashtags #SherlockGnomes, #ColorMeMine and #GnomePaintingContest. Three winners, selected based on creativity and smile factor each received a $200 gift card to Color Me Mine. The partnership was promoted with in-store point of sale and online featuring a custom digital video and across social media.
Partnership Opportunity:
SHERLOCK GNOMES/Theatrical
Company:
Paramount Pictures
Partner/Category:
Color Me Mine /Retail
Timing:
February 1st Quarter 2018
Target:
Male
Female
Kids (6-11)
Tweens
Family
Promotional Elements:
Branded Content
Contest / Sweepstakes
Event / Activation / Experiential
Media Elements:
Email
Micro site
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2018-08-24
Companies Involved
Tuck

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