Paramount Pictures and Color Me Mine partnered to celebrate the theatrical release of SHERLOCK GNOMES with a themed painting contest and interactive “Kids Night Out” events at participating studios. To enter the "Give A Gnome A Home" contest, fans were asked to post a photo of their painted gnome in their new homes to Facebook, Instagram or Twitter with the hashtags #SherlockGnomes, #ColorMeMine and #GnomePaintingContest. Three winners, selected based on creativity and smile factor each received a $200 gift card to Color Me Mine. The partnership was promoted with in-store point of sale and online featuring a custom digital video and across social media.