Description:
DREAMWORKS and GENERAL MILLS teamed up to promote the home entertainment release of SHREK 2. Included on specially marked packages of Reese's Puff cereal was a free SHREK 2 iron on image. The promotion was called 'Make Your T-shirt Totally Swamptastic' and six designs can be collected.
Partnership Opportunity:
SHREK 2/Home Entertainment
Company:
Partner/Category:
General Mills /CPG
Timing:
December 4th Quarter 2004
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2007-05-04
Companies Involved
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