Partnership:

SHREK 2 and HP

Description:
HEWLETT-PACKARD and SHREK partnered together and combined their products with a gift-with-purchase program. A mousepad or activity CD-ROM. The company also launched a mobile tour and stopped at various movie theaters and events, where SHREK himself narrated product demonstrations. The ad campaign was supported by tv adds and in-store advertising featuring SHREK.
Partnership Opportunity:
SHREK 2/Theatrical
Company:
DreamWorks Animation
Partner/Category:
HP /
Timing:
May 2nd Quarter 2004
Target:
Kids (6-11)
Tweens
Teens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2007-05-04
Companies Involved
Tuck

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