Partnership:

SHREK 2 and Mars Inc.

Description:
MASTERFOODS and SHREK partnered together adn added a SHREK theme to many of their most popular products. These included SHREK-sized M&M`s, a SHREK mix with green M&M`s, and a new color scheme for the mimi M&M`s. Skittles offered a "Find Shrek, Get Swamped with Prizes" instant-win game. Limited edition Kudos packages featured various characters from SHREK 2. The back of the boxes included childrens activities, jokes, and one of six collectable trading cards. Masterfoods also placed in-store displays at retailers including Wal-Mart and Albertsons.
Partnership Opportunity:
SHREK 2/Theatrical
Company:
DreamWorks Animation
Partner/Category:
Mars Inc. /CPG
Timing:
May 2nd Quarter 2004
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2007-05-04
Companies Involved
Tuck

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