Partnership:

SHREK THE THIRD and Kellogg's

Description:
DreamWorks Home Entertainment and Kellogg’s teamed up to promote the DVD release of SHREK THE THIRD on November 13, 2007. Using 5 Kellogg’s tokens, consumers could mail in for a free, green knit hat. Kellogg’s also promoted SHREK THE THIRD in general with additional offers. Inside specially marked cereal boxes, consumers could find a Shrek “kNight light.” Using tokens and UPC symbols found on Kellogg’s food packaging, consumers could purchase a Shrek-themed “Surf''s Up in the Swamp” inflatable Boogie Board, a cereal bowl, a soccer ball, a drinking straw, a helmet hat, and talking key chains.
Partnership Opportunity:
SHREK THE THIRD/Home Entertainment
Company:
DreamWorks Animation
Partner/Category:
Kellogg's /CPG
Timing:
November 4th Quarter 2007
Target:
Preschool
Kids (6-11)
Tweens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2007-11-15
Companies Involved
Tuck

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