Partnership:

SHREK THE THIRD and McDonald's

Description:
DREAMWORKS ANIMATION and MCDONALD'S teamed up to promote the theatrical release of SHREK THE THIRD. The worldwide marketing campaign will use SHREK characters to encourage McDonald's "balanced active lifestyles" program through signature promotions such as McDonald's happy meals, collectible glasses, and animated commercials.
Partnership Opportunity:
SHREK THE THIRD/Theatrical
Company:
DreamWorks Animation
Partner/Category:
McDonald's /Dining
Timing:
May 2nd Quarter 2007
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2007-05-11
Companies Involved
Tuck

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