Partnership:

Silk Road and Amuse

Description:

Lionsgate has partnered with Amuse to bring Silk Road themed Silk Road stickers for the movie’s release.

Amuse, a Los Angeles based weed delivery company, distributed Silk Road themed stickers along with a QR code for 50% off the movie rental in all delivery orders in Los Angeles and San Francisco. Lionsgate and Amuse garnered excitement for the partnership through fun social media posts on Instagram.

Partnership Opportunity:
Silk Road/Home Entertainment
Partner/Category:
Amuse /CPG
Timing:
February 1st Quarter 2021
Target:
Male
Female
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Promotional Elements:
Discount / Special Offer / Promo Code
Insert (FSI)
On Pack
Media Elements:
Direct Marketing
Email
Created On:
2021-03-22
Last Modified on:
2021-03-23
Companies Involved
Tuck

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