Description:
EA partnered with M.A.C. Cosmetics on a SIMS 4 promotion.
The partnership consisted of an addition to the base game that included a collaboration with M.A.C. Cosmetics. The addition included twelve new makeup styles from M.A.C. Cosmetics that SIMS 4 players could apply to their Sims.
This additional patch was free to download.
Partnership Opportunity:
Sims 4/Gaming & Esports
Partner/Category:
M.A.C. Cosmetics /Health & Beauty
Timing:
July 3rd Quarter 2020
Target:
Male
Female
Tweens
Teens
Family
Adults
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
In-Game / In-App Integration
Created On:
2020-11-30
Last Modified on:
2020-07-24
Companies Involved
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