Description:
Universal Pictures teamed up with obé fitness and Cinemark to promote the release of SING 2!
From December 16 to December 26, 2021, Cinemark Movie Rewards members could unlock a free one-month obé fitness membership when they bought tickets for SING 2, which released December 22, 2021. The offer was promoted online and on social media in Q4 of 2021 leading to the film's theatrical release.
Partnership Opportunity:
Partner/Category:
obé fitness and Cinemark /Health & Beauty
Timing:
December 4th Quarter 2022
Target:
Male
Female
Family
Adults
Female
Family
Adults
Promotional Elements:
Product Bundle
Media Elements:
Email
Mobile
Online
Social Media
Mobile
Online
Social Media
Website and Social Media
Created On:
2021-12-21
Last Modified on:
2021-12-23
Companies Involved
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